According to a study at the University of Rochester, in every single instance the photos of women wearing red were rated significantly more attractive or desirable by men. The study confirmed red as the colour of romance — as so many Valentine’s Day card makers and lipstick sellers have believed for years.
The researchers noted that the color red did not alter how men rated the women in the photographs in terms of likeability, intelligence or kindness — only attractiveness. Red also had no impact on whether women rated other women as pretty.
The Bottom Line:
Ladies, wear colour (particularly red, pink and blue) in your profile photos, it says ‘fun’ and ‘sexy’. Whilst red may be considered the colour of romance, any colour is better than defaulting to dull shades of grey and brown. By wearing feminine tops and dresses in colours that flatter you and highlight your best features, it stimulates the emotions and gets men attention.